A pop-up shop can open your brand’s fan flood gates. Every business can easily reach their target audience and increase sales revenue. Before starting a pop-up adventure, the first thing to do is to set goals for your pop up shop. Upcoming plans and future decisions will be based on that so you can create an incredible and engaging retail experience.
Recheck your goals and priorities and generate a pop-up marketing strategy assuming that you have already chosen a particular location, scrutinized the place meticulously, haggled a good deal with the owner and have finished your store design plans.
Explore ways on how you can use traditional media outlets to your advantage, keep your influencers engaged, create an editorial calendar for your strategies and lastly when to direct efforts to guerilla marketing.
Excellent PR strategy
Traditional media is timeless and it won’t die. Many consumers still enjoy shopping at pop-up shops and retail stores. They still watch TV including the commercials. They continue to read print ads in magazines. They still continue to attend meet-ups and conferences. Now, who will say that traditional media is dead?
A key point to remember when it comes to traditional marketing is to understand how your customers behave so you can effectively reach out to them. Know what your customers enjoy reading and look for editors who can come up with the best output.
Sounds simple and easy, right? To effectively reach traditional media outlets, keep in mind what the two basic principles are.
1. Pitch as many concepts and ideas that they can use
2. Ask them about their publishing timelines
Another point to remember that print ads take time to get processed and published compared to online publications. Local print can take about 2-3 months and online media about 2 weeks.
Influencers as evangelists
Think of them as press by highlighting different incentives you can offer so you can compel them to drop by shop, capture images and share it to social media. Find bloggers who can focus on a particular topic that you want like price drop or new products.
Now that you’ve planted seeds, it’s time to nourish them. You can begin with a list of keywords that you can use. Make sure they are aligned with your marketing campaign image.
Going guerilla is still alive so try making postcard with powerful call to action plus a promotional code so they can visit nearby outlets. Try targeting nearby hotels to promote your pop-up shop to tourists.